Trade Initiative
CLIENT: Trade Initiative
DELIVERABLE(S): Logo, branding guide, and accompanying assets.
PURPOSE: Establish brand, company values, and complimenting visual system.
AUDIENCE: Those who take workshops and classes, enjoy learning new things, and want to network with others who share the same interest.
CHALLENGE: Creating cohesive brand and visual system that speaks to the company's values, while also appealing the those who wish to learn new skills.