iRobot: Roomba
CLIENT: iRobot
DELIVERABLE(S): New packaging design for the Roomba models: e5 and i7+; 3 different sized in-store display designs; physical box mock-up with new packaging design
PURPOSE:
AUDIENCE: Any customer looking for a robot vacuum
CHALLENGE: Confusing and overwhelming features making it hard to distinguish between models; competing with other brands in on a regular shelf; not much control of shelf placement in the store
In collaboration with Brandon Lau (Industrial Design), Alexis Scott (Graphic Design), and Allison Watters (Graphic Design).
BOX REDESIGN:
KIOSK DESIGNS: