iRobot: Roomba
CLIENT: iRobot
DELIVERABLE(S): New packaging design for the Roomba models: e5 and i7+; 3 different sized in-store display designs; physical box mock-up with new packaging design
PURPOSE:
AUDIENCE: Any customer looking for a robot vacuum
CHALLENGE: Confusing and overwhelming features making it hard to distinguish between models; competing with other brands in on a regular shelf; not much control of shelf placement in the store
In collaboration with Brandon Lau (Industrial Design), Alexis Scott (Graphic Design), and Allison Watters (Graphic Design).

e5

i7+
BOX REDESIGN:

e5 Box Redesign

i7+ Box Redesign

i7+ Physical Box (Front)

i7+ Physical Box (Back)

e5 Physical Box Redesign (Front)

e5 Physical Box Redesign (Back)
KIOSK DESIGNS:







Kiosk Tablet Interface