iRobot: Roomba
CLIENT: iRobot
DELIVERABLE(S): New packaging design for the Roomba models: e5 and i7+; 3 different sized in-store display designs; physical box mock-up with new packaging design
PURPOSE:
AUDIENCE: Any customer looking for a robot vacuum
CHALLENGE: Confusing and overwhelming features making it hard to distinguish between models; competing with other brands in on a regular shelf; not much control of shelf placement in the store
In collaboration with Brandon Lau (Industrial Design), Alexis Scott (Graphic Design), and Allison Watters (Graphic Design).
![e5](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/a282c2b8-95a1-4cd4-9b22-7f107bd3bb83_rw_1200.jpg?h=972a8cf1e6e65aec631843e9207dd166)
e5
![i7+](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/3679727b-37d4-4367-91b8-3f699e747d92_rw_1200.jpg?h=5f52ce40fcc6665da85db2b68c1176b5)
i7+
BOX REDESIGN:
![e5 Box Redesign](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/9daa0e93-67a2-4c99-9ca1-da7fea043645_rw_1920.png?h=4e6201b2c5d9e3c046034715a6b313e6)
e5 Box Redesign
![i7+ Box Redesign](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/5585f46f-435d-4da0-8671-2bed4fc126e3_rw_1920.png?h=c77457fed10e6a5c97e0bc08b8a4c6e9)
i7+ Box Redesign
![i7+ Physical Box (Front)](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/bc336753-affd-4bdb-a79b-60a0c7ae716f_rw_3840.jpg?h=28aaa1f7f2c732a6435d71602944025f)
i7+ Physical Box (Front)
![i7+ Physical Box (Back)](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/71c88d90-6140-4ae1-927c-668e9f941bf3_rw_3840.jpg?h=147f443f67385014e383102874c23f78)
i7+ Physical Box (Back)
![e5 Physical Box Redesign (Front)](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/9f79502d-58c2-4311-829c-b87a9cee7856_rw_3840.jpg?h=f3be9d3ff319083e39d156224ed45bc7)
e5 Physical Box Redesign (Front)
![e5 Physical Box Redesign (Back)](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/8104a7ce-74e8-4d5a-b311-da8865f61634_rw_3840.jpg?h=a380285ac6ab0d1c19ca2c9f46c71bcf)
e5 Physical Box Redesign (Back)
KIOSK DESIGNS:
![](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/c6aa8dbf-6721-46ee-b278-d55cd51b9227_rw_1920.png?h=d94166064026f87b07c0b99cd56ecad3)
![](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/937c8047-a983-4169-9f31-ad0fe2d32973_rw_1200.png?h=c439084ab9d3456f5b4affff21234b98)
![](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/49a7f0c7-0f46-4423-86dc-6e0ae660215c_rw_1920.png?h=e884682fea385813f79c1f657a8a67ee)
![](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/0b41c6db-7eb6-4d36-8ece-f5f891e7072f_rw_1200.png?h=9fa22d12fcca605324922384d87f610e)
![](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/1b3e3ca9-ba7a-420a-9549-88e5e6cfa5ca_rw_1920.png?h=699272429bbe44f7e9e150b27f2d568f)
![](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/03b99a89-9cad-4852-bea1-0d47c5ac975f_rw_1200.png?h=f49697ea458041b8e57af3b963f0d813)
![](https://cdn.myportfolio.com/337111654bc52fbbae45ac25b94faf40/46ae8fcb-3962-4bc7-b1c4-167953217caa_rw_3840.jpg?h=de99a1ccf29e2879a1cdebec5c07f0cf)
Kiosk Tablet Interface